Uma análise de Anúncios programáticos
Wiki Article
As an advertiser, you’ll want to find a Demand-Side Platform that allows you to manage several ad campaigns and set specific targeting parameters — down to the user’s most visited websites and preferred brands. Here are a few options:
Se está com interesse em aprender Muito mais sobre publicidade online, a E-goi é um produto de um recurso especial pensado exatamente para si: Pack de Marketing Digital Gratuito!
Real-time bidding differs from static auctions where advertisers can only bid for several thousand impressions in single package deals. This makes static auctions less efficient than RTB for advertisers as well as publishers.
This gives the publisher control over their inventory to specify which advertisers can buy at what pricing.
Vamos conhecer ESTES principais canais e falar 1 pouco mais A cerca de eles? Acompanhe: Publicidade online paga
This targeted advertising brings considerable benefit for the advertisers and is the reason why we often see ads for stores that we may have visited earlier but have not converted at the time, “following” us as we visit other web sites.
Increasing ROI: When using a DSP to access ad exchanges, advertisers can check here adjust their settings to home in on the most relevant inventory for them, cutting down on wasted ad impressions and maximizing conversions.
To determine what ad inventory to bid on, advertisers will set targeting parameters. For instance, a brand may only want to target users who are in a specific region or have visited their website recently.
Payment Processed: The advertiser pays the agreed bid price through the DSP. The SSP then collects the payment, deducts its fee, and remits the remainder to the publisher.
Isso é alcançado por meio de cookies ou outras tecnologias por rastreamento qual permitem de que os anunciantes segmentem ESTES usuários com base em seu comportamento anterior na web.
Se preferir usar uma campanha ou um Argumento de anúncios existente, saiba saiba como produzir um anúncio utilizando uma campanha existente.
The main advantage that RTB offers to both publishers and advertisers is efficiency — as an automated process, RTB eliminates the negotiations involved in traditional ad deals and significantly reduces the time it takes to buy and sell inventory.
Optimizes programmatic campaigns by providing dynamic targeting parameters and access to premium inventory
Traditional audience targeting just doesn’t cut it for products that break the mold. At MNTN, we’re all about helping these disruptor brands connect with the right people. We built MNTN Matched to do just that.